for Grindex

Update: 14.03.2021

Last week: 9 week 2022 (28.02.2022 - 6.03.2022)

Last full month: Feb 2021


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat.Vol, Change
APILAC
WoW 3 391 -5.6% 62.0% 3.6 1 772 957 6.0% 87.4% 3.1 -11.1%
MoM 11 577 16.9% 55.7% 4.2 5 204 099 19.8% 82.7% 2.8 8.1%
YTD 27 657 8.0% 55.3% -3.7 12 627 180 38.5% 82.6% 1.1 15.2%
MAT 119 655 -20.8% 54.8% -6.8 49 120 507 5.2% 80.6% -0.7 -11.0%
KAPSIKAM
WoW 24 360 -11.6% 3.1% 0.1 10 554 039 -10.4% 2.9% 0.2 -14.5%
MoM 184 740 -6.2% 3.7% -0.2 75 707 986 -6.3% 3.8% -0.3 -1.2%
YTD 232 925 -7.5% 3.6% -0.3 96 463 116 -9.0% 3.6% -1 0.3%
MAT 1 046 347 -20.1% 3.3% -0.4 429 379 627 -12.6% 3.5% -0.5 -10.5%
MILDRONATE
WoW 163 717 -19.1% 22.6% -0.6 100 682 587 -14.4% 23.0% 0.3 -17.0%
MoM 508 991 18.0% 21.8% 1 242 664 826 38.3% 20.6% 2.7 12.6%
YTD 1 256 685 31.3% 16.8% 2.1 611 556 071 49.9% 16.7% 2.6 14.9%
MAT 5 095 376 12.9% 16.9% 2.7 2 137 235 213 19.4% 15.3% 2.3 -5.2%
SULFARGIN
WoW 4 082 -0.1% 0.8% 0 2 074 371 1.5% 1.0% 0.1 -0.1%
MoM 14 059 2.0% 1.0% 0 6 756 585 0.2% 1.3% 0 2.0%
YTD 34 489 8.7% 0.9% 0.1 16 874 572 13.6% 1.2% 0.1 -3.4%
MAT 166 916 -19.0% 0.8% -0.1 81 785 021 -7.6% 1.2% 0 -9.4%
VIPROSAL
WoW 35 978 -18.1% 4.3% -0.1 15 603 896 -16.6% 4.0% 0 -16.1%
MoM 122 479 0.5% 4.5% 0.1 48 514 619 1.0% 4.5% 0 -1.7%
YTD 310 729 40.3% 4.4% 1.2 125 292 777 46.3% 4.4% 0.9 2.1%
MAT 1 332 760 -3.0% 3.9% 0.3 510 948 353 4.4% 4.0% 0.1 -10.4%

WoW

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat.Vol, Change
APILAC 3 391 -5.6% 62.0% 3.6 1 772 957 6.0% 87.4% 3.1 -11.1%
KAPSIKAM 24 360 -11.6% 3.1% 0.1 10 554 039 -10.4% 2.9% 0.2 -14.5%
MILDRONATE 163 717 -19.1% 22.6% -0.6 100 682 587 -14.4% 23.0% 0.3 -17.0%
SULFARGIN 4 082 -0.1% 0.8% 0 2 074 371 1.5% 1.0% 0.1 -0.1%
VIPROSAL 35 978 -18.1% 4.3% -0.1 15 603 896 -16.6% 4.0% 0 -16.1%

MoM

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat.Vol, Change
APILAC 11 577 16.9% 55.7% 4.2 5 204 099 19.8% 82.7% 2.8 8.1%
KAPSIKAM 184 740 -6.2% 3.7% -0.2 75 707 986 -6.3% 3.8% -0.3 -1.2%
MILDRONATE 508 991 18.0% 21.8% 1 242 664 826 38.3% 20.6% 2.7 12.6%
SULFARGIN 14 059 2.0% 1.0% 0 6 756 585 0.2% 1.3% 0 2.0%
VIPROSAL 122 479 0.5% 4.5% 0.1 48 514 619 1.0% 4.5% 0 -1.7%

YTD

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat.Vol, Change
APILAC 27 657 8.0% 55.3% -3.7 12 627 180 38.5% 82.6% 1.1 15.2%
KAPSIKAM 232 925 -7.5% 3.6% -0.3 96 463 116 -9.0% 3.6% -1 0.3%
MILDRONATE 1 256 685 31.3% 16.8% 2.1 611 556 071 49.9% 16.7% 2.6 14.9%
SULFARGIN 34 489 8.7% 0.9% 0.1 16 874 572 13.6% 1.2% 0.1 -3.4%
VIPROSAL 310 729 40.3% 4.4% 1.2 125 292 777 46.3% 4.4% 0.9 2.1%

MAT

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat.Vol, Change
APILAC 119 655 -20.8% 54.8% -6.8 49 120 507 5.2% 80.6% -0.7 -11.0%
KAPSIKAM 1 046 347 -20.1% 3.3% -0.4 429 379 627 -12.6% 3.5% -0.5 -10.5%
MILDRONATE 5 095 376 12.9% 16.9% 2.7 2 137 235 213 19.4% 15.3% 2.3 -5.2%
SULFARGIN 166 916 -19.0% 0.8% -0.1 81 785 021 -7.6% 1.2% 0 -9.4%
VIPROSAL 1 332 760 -3.0% 3.9% 0.3 510 948 353 4.4% 4.0% 0.1 -10.4%

VIPROSAL


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


KAPSIKAM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MILDRONATE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


SULFARGIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


APILAC


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM

REFERENCE

Abbreviations

WoW - Week Over Week Change = Sales of the last week / Sales of the previous week - 1

MoM - Month Over Month Change = Sales of the last full month / Sales of the previous full month - 1

YTD - Year to Date - a period of time beginning the first day of the current calendar year up to the current date

MAT - Moving Annual Total - a period, being any 12 month period ending on the last week

MS - Market Share

Data Sources:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs